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The Tarot Pack

The Stalwart (Apache Warrior)

KEY-WORDS

Hard work - Industrious - Diligent

Devoted - Fanatical - Zealous

Warrior - Early Riser - Last to Leave

Interpretation

The Stalwart is the heartbeat of the advertising agency. He represents the dedication required to carve out a successful career.

Stalwarts appear in offices around the world. The appearance of multiple stalwarts often signals a happy team.

Easily trumped by The Boss Card.

The Boss (Iron Gauntlet)

KEY-WORDS

Leader - Commanding - Control

Overview - Wisdom - Respect

Payslip - Veteran - The Face

Interpretation

The Boss is the standard bearer of the agency. They are old hands at the ad game and are full of knowledge, experience and contacts.

Boss cards must be treated with respect as they wield financial clout - whether in the form of the month's pay or the company card for pub visits.

A busy boss is best not disturbed.

The Freelancer (Cowboy)

KEY-WORDS

Mercenary - Hired Gun - Free spirit

Specialist - Hotshot - Cowboy

Homeless - Vagrant - Happy go lucky

Interpretation

The Freelancer is an itinerant worker, going wherever the pay is good and the word is plentiful...when they fancy it.

Freelancers are numerous and some have very specific skill sets that make them valued commodities throughout the advertising realm.

Freelancer cards are more expensive than Stalwarts.

The Intern (Hungry Wolf)

KEY-WORDS

Young - Enthusiastic - Naive

Hungry - Opportunistic - Exploited

Flexible - Competitive - The Future

Interpretation

The Intern lives at the bottom of the Mad Man's ladder and is waiting for his opportunity to climb up and show his skills.

Interns represent youthful exuberance and often have to battle against other members of the pack to get a job.

Interns are the weakest card in the pack but can become Bosses or Gurus.

Creative Guru (Pen Tool Buddha)

KEY-WORDS

Creative - Wild - Imaginative

Daring - Genious - Dangerous

Artisan - Craftsman - Liability

Interpretation

The Creative Guru is one of the most prized cards in the pack. They are capable of trumping any card. They are also capable of being trumped by any card.

Gurus have a wealth of experience and talents and unparalleled blue sky thinking.

Unleash this card with caution.

The Receptionist (Tea-bearing Goddess)

KEY-WORDS

Resourceful - Helpful - Cheery

Assistant - Deceptively powerful

Tea - Coffee - Beer

Interpretation

The Receptionist is a mysterious entity in many ways. Their impact may not be felt at all times but it is vital that you ensure you stay on the right side of them.

Receptionists make the lives of bosses and gurus easier and ensure the office is fully equipped to run effectively.

A receptionist is a valuable ally for stalwarts and interns.

The Roles

For better or worse, life in an office in the 21st Century is very different to that of the 50s and 60s. Blame it on countless sexual harassment cases and employment legislation if you want...

The jobs are now a bit different, but it still attracts a certain breed of person. As a result, this means you could end up working with quite literally anyone: necromancers, scientologists, you name it.

To introduce you to the wiley characters you will find in the the modern ad agency, take a look through this ancient tarot card pack and unravel some of the mysteries of the Mad Men...